EXAMPLES OF SUCCESSFUL MEDIA PITCHES
Joseph’s media relations strategy is built on a former journalist’s understanding of what busy reporters and producers actually need. Every pitch and release below was designed to give media outlets a distinct, undeniable reason to make a call, resulting in high-impact coverage across national networks and flagship industry publications.
Successful National Media Campaign - CBS News, NPR, Chronicle of Higher Education, ABC 7 Los Angeles
Conceived and deployed a national media campaign that successfully secured a feature segment on CBS News. The strategic pitch framed the launch of an innovative, mobile driven tablet degree program around the national conversation on student loan debt and adult learning models. The campaign achieved sweeping national distribution, earning additional coverage on NPR, major regional broadcast visibility on ABC 7 Los Angeles, and prominent features across premier higher education trade outlets including The Chronicle of Higher Education, Inside Higher Ed, University Business, and Education Dive. VIEW PITCH
Community Car Care Event at UEI Oceanside - Feature Coverage on ABC 10, San Diego
Crafted a high-yield media relations pitch that brought an ABC 10 news anchor on-site for a series of live broadcasts. By linking a free automotive community event with proprietary labor market research and compelling human-interest profiles, the pitch earned extended exposure. VIEW PITCH
"Be The Change" Scholarship Winner at UEI Chula Vista - Feature Coverage on ABC 10, San Diego
Developed and executed a targeted human-interest pitch that secured a dedicated broadcast feature story on ABC 10 San Diego. The strategy successfully connected a student's personal resilience and a competitive $15,000 full-ride scholarship win with critical regional conversations surrounding diversity in the medical workforce. VIEW PITCH
"Drive-Through" Graduations at UEI During COVID-19 - Multiple California Stories
Early in his tenure at IEC, Joseph suggested an idea to celebrate graduates safely during global pandemic restrictions. After proposing the drive-through graduation model to executive leadership, the initiative was deployed across multiple campuses and sparked a highly successful public relations campaign. The strategic positioning generated widespread broadcast news coverage throughout California, transforming an unprecedented operational challenge into a powerful narrative of institutional resilience. Below are examples from San Diego, Fresno, and Sacramento/Stockton. VIEW PITCH
PRESS RELEASES
From aligning local student triumphs with national workforce development initiatives to collaborating on joint legislative events, these samples highlight how Joseph approaches strategic media relations to shape public narrative and drive brand visibility.
UEI ALBUQUERQUE CELEBRATES FIRST GRADUATING CLASS
Managed media relations and produced coverage for the first graduating class of the Albuquerque campus. The release leveraged a keynote address by a prominent New Mexico state senator to showcase community impact and workforce readiness. READ PRESS RELEASE
HVAC STUDENT TAPPED FOR MIKE ROWE SCHOLARSHIP
Authored and distributed a high impact media release leveraging a competitive 10,000 dollar national scholarship win to drive regional market visibility and highlight trade school excellence. READ PRESS RELEASE
GEN Y SEEKS CHANGES IN HIGHER EDUCATION
Spearheaded a proprietary national research survey for the University of Phoenix tracking Gen Y sentiment and public perception regarding the evolution of online learning models. READ PRESS RELEASE
NEW SURVEY REVEALS TOP WINTER INJURIES
Partnered with clinical medical faculty and a public research firm to launch a data-driven seasonal health PR campaign that secured nationwide digital news syndication. READ PRESS RELEASE
LIGHTING UP THE COMMUNITY: UEI EXPANDS ELECTRICIAN PROGRAM
Developed and deployed media outreach announcing strategic program expansions for electrician technical training tracks to meet regional workforce demands. READ PRESS RELEASE
CREATING NEW OPPORTUNITIES
Partnered and coordinated directly with U.S. Congressman Brian Mast’s communications staff to manage joint media messaging and event coverage for a high profile workforce development partnership. READ PRESS RELEASE
WHY NEW YEAR RESOLUTIONS FAIL
Conceived, developed, and executed a highly successful PR campaign leveraging adult educational milestones. The strategic initiative generated widespread news coverage across multiple media markets. READ PRESS RELEASE