JOSEPH COCKRELL
Strategic Communications Leader | Storyteller | Reputation Management Expert
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I’m Joseph Cockrell, a strategic communications leader with over 20 years of professional experience transforming brands through the power of storytelling. From my roots as a journalist and broadcast news producer, I’ve honed a unique blend of tenacity, creativity, and strategic vision to craft narratives that captivate, inspire, and drive results. Whether navigating high-profile crises, designing award-winning campaigns, or advising C-suite executives, I thrive on turning complex challenges into opportunities for growth.
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As Director of Communications and Media Relations at International Education Corporation (IEC), I shape the voice of institutions like Sage Truck Driving Schools, United Education Institute and UEI College, aligning communication strategies with business goals to deliver measurable impact.
My career spans leadership roles at other notable organizations, including the University of Phoenix, University of St. Augustine for Health Sciences, Brandman University, UNLV, and Marquette University, where I’ve built reputations and driven innovation across digital, social, and traditional media.
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What I Bring to the Table:
Leadership: Aligning organizations through clear, purpose and goal-driven communication strategies.
Crisis Management: Mitigating risks and protecting reputations under pressure.
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Brand Storytelling: Crafting compelling written and video content that elevates brands and engages audiences.
Media Relations: Impactful, proactive media pitches that get results and expertise in media relations during challenges.​
Reputation Management: Success in deploying strategies that build brand reputation.
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Creative Innovation: Leading both internal and external campaigns and strategies that heighten engagement across multiple platforms.
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Beyond the office, I’m passionate about giving back, having served on the Board of Directors for the Boys & Girls Club of Orange County. With bachelor's degrees in communication studies and performing arts, a master’s in strategic communications, and a Juris Doctor in progress, I bring a lifelong commitment to learning and impact.
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Explore my portfolio here to see my examples of my work. Connect with me to explore leadership opportunities.