JOSEPH COCKRELL
I’m Joseph Cockrell, a communications leader with over two decades of experience guiding organizations through opportunity and challenge. From my early career as a journalist and broadcast news producer to senior leadership roles in higher education and corporate communications, I am known for delivering clear, consistent, and compelling messages that resonate with diverse stakeholders.​ As a trusted advisor to leaders, I have consistently guided organizations through reputation management in both prosperous and challenging times, leveraging strategic communication to protect and enhance public trust.
​
As Director of Communications and Media Relations at International Education Corporation (IEC), I shape the voice of institutions like Sage Truck Driving Schools, United Education Institute and UEI College, aligning communication strategies with business goals to deliver measurable impact.
My career spans leadership roles at other notable organizations including the University of Phoenix, University of St. Augustine for Health Sciences, Brandman University, UNLV, and Marquette University, where I’ve driven innovation across digital, social, and traditional media.
​​
What I Bring to the Table:
Leadership: Aligning organizations through clear, purpose and goal-driven communication strategies.
Crisis Management: Mitigating risks and protecting reputations under pressure.
​
Brand Storytelling: Crafting compelling written and video content that elevates brands and engages audiences.
Media Relations: Impactful, proactive media pitches that get results and expertise in media relations during challenges.​
Reputation Management: Success in deploying strategies that build brand reputation and public trust.
​
Creative Innovation: Leading both internal and external campaigns and strategies that heighten engagement across multiple platforms.
​
Beyond the office, I’m passionate about giving back, having served on the Board of Directors for the Boys & Girls Club of Orange County, and as a volunteer for several nonprofits in Laguna Beach. With bachelor's degrees in communication studies and performing arts, a master’s in strategic communications, and a Juris Doctor in progress, I bring a lifelong commitment to learning and impact.
​
Explore my portfolio here to see my examples of my work. Connect with me to explore leadership opportunities.