Excellence in Strategic Communications and Media Relations
Joseph Cockrell is an award-winning writer and corporate communications executive with 25 years of experience leading reputation strategy, media relations, executive communications, and high-stakes crisis response for complex organizations and institutions in higher education. A former journalist, he has served as the primary spokesperson and communications advisor to chief executives, shaping message strategy, managing media, and protecting institutional credibility when the stakes are highest: high-profile litigation, government and Congressional investigations, regulatory scrutiny, public opinion challenges, and major mergers and acquisitions.
His track record in proactive media relations includes a 600% increase in earned media coverage for a university, communications leadership through a Congressional inquiry, and the successful management of enterprise communications during a significant acquisition. He is a part-time law student in his final year towards earning a J.D., giving him an unusually direct understanding of how communications and legal strategy must work together, and how to navigate the space where they converge.

EXPERT STORYTELLER
Joseph has put his background as a journalist to work by filming, editing and producing professional video stories. Here are some examples.
WRITING SAMPLES
Joseph has developed expert writing and copy editing skills with demonstrated strong editorial judgement.


SPOKESPERSON
Joseph has many years of experience serving as the organizational spokesperson, in both good times and bad. Here are some examples.
STRATEGIC PLANNING
Joseph has led the development and implementation of organization-wide strategies that align with key business objectives and provide measurable ROI.


MEDIA PLACEMENTS
View an archive of earned media placements that Joseph secured through proactive media outreach.